Two years after making a comeback, Italian fashion label Fiorucci seeks to attract London’s cool crowd with a collaboration that merges fashion with street art.
In its first artist collaboration since Andy Warhol, Fiorucci has joined forces with London-based street artist Endless - one of the most vibrant talents on the scene. The English artist has previously collaborated with Karl Lagerfeld’s namesake brand, given Liberty London’s shopfront a graffiti makeover and depicted famous fashion icons like Naomi Campbell, Kate Moss and Chanel No 5.
Now he has turned his attention to Fiorucci, creating graffiti that will be emblazoned across a capsule collection of t-shirts. Launching on 3 October, the collaboration will also include 15 exclusive Endless x Fiorucci skateboard decks.
A launch party will be hosted in the store’s Soho store on Brewer Street on 3 October to celebrate their partnership. There will be a live DJ performance by Fin Munro Kemp, and a unique denim jacket will be painted live and auctioned off to a lucky winner.
Additionally, Endless is to create four original pieces adorned with Fiorucci branding. The artworks, each focused on a particular celebrity subject -- Winnie Harlow, Georgia May Jagger, Gigi Hadid and Justin Bieber -- will be sold by London-based art dealer Distassi Art alongside 10 hand-painted prints featuring the Endless x Fiorucci logo.
The 1970s brand has been hard at work over the past two years trying to regain its place in the fashion industry. The Brewer Street store, a three-storey immersive destination, opened in September 2017 and Fiorucci has collaborated with several brands including a recent tie-up with Adidas Originals.